Simply MF

Privacy Policy

In the course of using this website or any of the websites under the ‘SimplyMF’ domain or availing the products and services vide the online application forms and questionnaires, online consents and such other details required from time to time on any of SimplyMF’s (and/or its affiliates) web platforms or mobile applications, SimplyMF and/or its affiliates may become privy to some of Your personal information, including which may or may not be of confidential nature. SimplyMF is strongly committed to protecting the privacy of its users/clients and has taken all necessary and reasonable measures to protect the confidentiality of any customer information.

For the purpose of these Privacy Policy, wherever the context so mentions “Covered Persons”, “Client”, “You” or “Your”, it shall mean any natural or legal person who has visited this website/mobile app and/or has agreed to or has enquired to open an account and/or initiated the process of opening an account with SimplyMF (also defined as “Covered Persons”).

SimplyMF allows any person to use/visit/browse the website without registering on the website. The term “We”, “Us”, “Our” and “Team SimplyMF” shall mean simplymf.co.in (hereinafter shall be referred as ‘SimplyMF’). SimplyMF is an AMFI Registered Mutual Fund Distributor with AMFI Registration Number: ARN - 314922. This website is owned, operated and maintained by SimplyMF.

For any query, please write to support@simplymf.co.in. Access to Your SimplyMF account and the usage of Your account is subject to Your compliance with all the terms and conditions set forth herein, read along with all documents, including but not limited to; applications forms and undertakings, signed by you during account opening, and any terms/consents/policies included on SimplyMF’s website/domain.

Scope of this Policy

Any natural or legal person who has visited the SimplyMF website and/or the mobile application, and/or who may or may not have further agreed to initiate the process of opening an account with SimplyMF shall come under the purview of the scope of this Privacy Policy.

Collection and use of your personal information

SimplyMF may or may not collect your Personal Information to provide services on its web-based platform or mobile application. While opening an investment account with SimplyMF, you may be asked for certain Sensitive Personal Data or Information (as defined under the Information Technology Act, 2000) to complete your KYC (as per the ‘Know Your Client’ requirements set by AMFI) and as per the Prevention of Money Laundering Act, 2002.

SimplyMF, may or may not, request for sensitive information from You at the time of account opening, which would include but not be limited to, (i) setting a password; (ii) financial information such as Bank account or credit card or debit card or other payment instrument details; (iii) information such as name, contact number, gender, date of birth, residence and employment addresses, father’s/mother’s and spouses names, bank account details, scans/copies of document proofs of address & identity such as Photograph, PAN, passport, driver’s license, Aadhaar (voluntarily) etc. (iv) uploading signature proof/photo etc. All such information would be for the purpose of: identity verification and background checking for account opening as per KYC & AML Rules, personalising services offered to you, keeping you updated of our products and services relevant to you, information pertaining to our services you’ve subscribed to, and for any legal and regulatory / audit purposes.

We would save such information as required by the law, and as directed by the regulators along with such intermediaries regulated by them, for the purpose of offering You our services, and for such further regulatory, audit, and business purposes. We collect Personal Information from you only when you voluntarily use the services provided by SimplyMF, and/or enquire to begin an association with SimplyMF and/or complete the process of opening an account with SimplyMF.

With regard to security, we respect all information provided to us, and take all reasonable steps towards protection of the same. We have implemented technology and policies, with the objective of protecting your privacy from unauthorized access and improper use.

Voluntary Act

The act of providing your Aadhaar is voluntary in nature, which will only be required for completing your account opening procedure online and for digitally signing the SimplyMF account opening form. Your Aadhaar may also be used as a proof of address as an alternative choice to driver’s license or Passport copy, which is a voluntary decision to be made by You.

You may alternatively choose to go through the offline route of account opening by physically signing all such account opening documents, which does not require you to share your Aadhaar information at all.

Collection and use of your non-personal information

SimplyMF may from time to time collect information, i.e. non-personal information which cannot be used to identify you personally, while You are using the website or mobile application. SimplyMF may from time to time collect information such as non-personal information such as IP (internet protocol) addresses, browser types, the name of your ISP (internet service provider), information about a third-party link/URL from where You arrive to our website/mobile application, which pages/URLs do You click on the SimplyMF website / mobile application, and the amount of time spent on each.

SimplyMF uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses first-party cookies to report on user interactions with our web-based services. These cookies store non-personally identifiable information.

Usage of Cookies

SimplyMF may from time to time use cookies. Cookies are small data files that a website stores on Your computer. SimplyMF may use persistent cookies which are permanently placed on your computer to store non-personal (Browser, ISP, OS, Clickstream information etc) and profiling information (age, gender, income etc). While cookies have unique identification nos, personal information (name, a/c no, contact nos etc) shall not be stored on the cookies. We will use the information stored in the cookies to improve Your browsing experience on our website, by throwing up relevant content where possible. We will also use the cookies to store visitor preferences to ease visitor navigation on the site.

Disclosure and transfer of collected information

SimplyMF does not share any of your information with third parties except: (i) with respect to providing the information or services that you have requested earlier, (ii) or with your express permission for sharing such information, or (iii) with intermediaries/applications (including API and service providers necessary to run the website/mobile app platform) who require such information as per regulatory requirements and procedure laid down by SEBI/AMFI.

Under no circumstances will we sell or rent your personal information to anyone, for any reason, at any time. SimplyMF has taken best and reasonable steps to ensure prevention of any unauthorised disclosure of your sensitive personal information.

Disclosure for regulatory compliances: SimplyMF will share your information with judicial, administrative and regulatory entities to comply with any legal and regulatory requirements.

Disclosures with your prior consent: If, at any time, you choose to utilise the integrated services of third-party service partners through us, we will share your information with these third-party service partners with your prior consent.

Disclosure for provision of services: SimplyMF will share your information with third party vendors of SimplyMF as necessary for the provision of services. Authorized third party vendors are bound by the same standards of data security practices and procedures as we are under law and contract. They are subject to the same penalties as we are for the unauthorised disclosure of your personal information.

We are permitted to process your personal data in compliance with Data Protection Legislation by relying on one or more of the following lawful grounds:

  • You have explicitly agreed to us processing such information for a specific reason.
  • The processing is necessary to perform the agreement we have with you or to take steps to enter into an agreement with you.
  • The processing is necessary for compliance with a legal obligation we have.
  • The processing is necessary for the purposes of a legitimate interest pursued by us, which might be to provide services to you; to ensure that Your investment account products/services are running smoothly.
  • To prevent, detect, investigate and prosecute fraud and alleged fraud, money laundering and other crimes and to verify your identity in order to protect our business and to comply with laws that apply to us and/or where such processing is a contractual requirement of the services you have requested.
  • To ensure that complaints are investigated.
  • To evaluate, develop or improve our services; or
  • To keep our customers informed about relevant services, unless you have indicated at any time that you do not wish us to do so.

Security

Our hosting services and servers maintain its systems in accordance with industry standards and best practices to reasonably secure the information of its customers, such as using SSL encryption in certain places to prevent eavesdropping, and employing up-to-date software on the server. However, no data transmission over the Internet can be guaranteed to be 100% secure. “Perfect security” does not exist on the Internet, and therefore You use the website and mobile application at your own risk.

Your data is transmitted between your device and our servers using HTTPS protocol for encryption. HTTPS is the technology used to create secure connections for your web browser, and is indicated by a padlock icon in your browser.

SimplyMF follows industry best practices, using open and known principles when transferring and storing your data. We believe the biggest threat to the security and privacy of your data is if someone gains access to any of your devices. Remember to keep your password safe and secret to prevent unauthorised access to your SimplyMF account. If you think that the security of your SimplyMF account has been compromised, change your password and contact us immediately for further assistance.

Correction/Updating or Access to Personal Information

In case of any changes with respect to any of your information, especially Personal Information has been changed or in case you would not like to continue the services of SimplyMF, then you would be required to either update your Personal Information or unsubscribe from any updates / information with respect to notifications on the products/services that you had earlier utilised or enquired upon at SimplyMF.

Google Mandated Disclosure

If you authorise Google to fetch the electronic Consolidated Account Statement from your email and send it to SimplyMF, the following disclosure is applicable:

SimplyMF's use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

Account Deletion Request

If you wish to delete your account and associated personal data from our system, you can request it by contacting us via email. Please email us at support@simplymf.co.in with the subject line: “Account Deletion Request”, and include the following details:

  • Your registered email address
  • The reason (optional)

We will process your request and delete your data within 7 working days. Once deleted, your data cannot be recovered.